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WE ARE
A BASE STATION
FOR INNOVATION
BY DESIGN

SD+

SD Plus (SD+) is a knowledge transfer unit of the School of Design of The Hong Kong Polytechnic University, offering professional design-related consultancy services and contract research to the industry. The experts from our research centre and design labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovations. Leveraging on our academic strength, research expertise, and global network, we take our ideas and inventions from lab to life. We drive commercialization by helping businesses and industries enhance their products and improve operational performance.

Vision

To be the premier applied research and design innovation centre in the region, fostering productive interchange between cutting-edge design research at PolyU and best practices from industry partners.

Mission

We will help government, industry, and civil society organizations use the best PolyU research and design strengths. We are fostering knowledge transfer, design service and incubation of startups and innovations that positively impact the region.

ABOUT US

SERVICES

SERVICES
WE OFFER

DESIGN MANAGEMENT

Advisory on design management: formation of interdisciplinary and multidisciplinary design teams

Setting up in-house design and innovation centre

STRATEGIC DESIGN & PLANNING

Branding strategy from concept direction to prototype scenario-building

Service Design

In-house high-level training and workshop

DESIGN RESEARCH

Asian lifestyle research

User scenarios and behaviour

Industry-Academia Joint Design Research Lab

Strategic planning for Chinese Distinctive Towns

ENDORSEMENT & AWARDS

Advisory and organisation on global design competitions

Endorsement of good quality design standards and awards

PROject themes
TO BE FOCUSED ON

Healthcare and Personal Wellness
Smart, Sustainable City and mobility
business design and entrepreneurship
Design for Purposeful ai and robotic
IoT for Smart Home/Living
gaming and entertainment
Service Design

Project

FEATURE

PROJECTS

“Purpose Driven Investment” for HNWI

Business Re-design Consultation

Service Strategy for Future Intelligent Midea Ecosystem

Strategy Design Consultancy

Designing Central

Government funded project

Design-Centred Entrepreneurship

Entrepreneur Training Program

Design Thinking workshop (‘GBA Design Laboratory’)

Design Training

SizeChina

The first-ever 3D digital database of Chinese head and face shapes

Readyset

Innovation health communication design

Lamb Lamp

This design-led research project looks into the phenomenon of communication and expression in the diasporic family relationship, particularly between Filipino domestic workers and their families.

By Asian Lifestyle Design Lab

Fading of Hong Kong Neon Lights

Publication - The archive of Hong Kong visual culture

3D-printed eye shields and face shields for frontline medical staff

Research output of 3D Chinese head and face studies from the Asian Ergonomics Design Lab

Seats • Together

In search of placemaking strategies adopted in the public art project "City Dress Up"

Hong Kong Neon Archive

Website - A database of Hong Kong neon signs

Comparative study of the inclusiveness of the design of open space facilities for visually impaired persons in densely populated cities

Insitu Project

The intersection of design and the social sciences

Morpho

The formal compositions of the urban landscape and larger territories

Design Thinking: Theories and Applications

Research Monographs

The Tai O Village Pedestrian Traffic Monitoring Project

GBA 2030+ | Ecologies and Projections

City of Scripts

The Craftsmanship of Vernacular lettering in Hong Kong

Incingarette

Crafting Animated Parables to Track Smoking

Strands of Life

A strengths-based approach to journaling

Perspective-Taking of Non-Player Characters in Prosocial Virtual Reality Games

RESEARCH CENTRE/
DESIGN LABS

The experts from our Research Centre and Design Labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovations.