WE ARE
A BASE STATION
FOR INNOVATION
BY DESIGN
SD+
SD Plus (SD+) is a knowledge transfer unit of the School of Design of The Hong Kong Polytechnic University, offering professional design-related consultancy services and contract research to the industry. The experts from our research centre and design labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovations. Leveraging on our academic strength, research expertise, and global network, we take our ideas and inventions from lab to life. We drive commercialization by helping businesses and industries enhance their products and improve operational performance.
Vision
To be the premier applied research and design innovation centre in the region, fostering productive interchange between cutting-edge design research at PolyU and best practices from industry partners.
Mission
We will help government, industry, and civil society organizations use the best PolyU research and design strengths. We are fostering knowledge transfer, design service and incubation of startups and innovations that positively impact the region.
SERVICES
WE OFFER
DESIGN MANAGEMENT
Advisory on design management: formation of interdisciplinary and multidisciplinary design teams
Setting up in-house design and innovation centre
STRATEGIC DESIGN & PLANNING
Branding strategy from concept direction to prototype scenario-building
Service Design
In-house high-level training and workshop
DESIGN RESEARCH
Asian lifestyle research
User scenarios and behaviour
Industry-Academia Joint Design Research Lab
Strategic planning for Chinese Distinctive Towns
ENDORSEMENT & AWARDS
Advisory and organisation on global design competitions
Endorsement of good quality design standards and awards
PROject themes
TO BE FOCUSED ON
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Healthcare and Personal Wellness
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Smart, Sustainable City and mobility
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business design and entrepreneurship
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Design for Purposeful ai and robotic
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IoT for Smart Home/Living
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gaming and entertainment
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Service Design
FEATURE
PROJECTS
RESEARCH CENTRE/
DESIGN LABS
The experts from our Research Centre and Design Labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovations.
NEWS & EVENTS
EVENT
SD Night
23.9.2021
PolyU Design and TCL - Strategic Cooperation Signing Ceremony
19.10.2020
General Inquiry
SD Plus
LKSDIL
〶 Jockey Club Innovation Tower
The Hong Kong Polytechnic University
HungHom, Kowloon
Hong Kong