SD Plus (SD+) is a knowledge transfer unit of the School of Design of The Hong Kong Polytechnic University, offering professional design-related consultancy services and contract research to the industry. The experts from our research centre and design labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovations. Leveraging on our academic strength, research expertise, and global network, we take our ideas and inventions from lab to life. We drive commercialization by helping businesses and industries enhance their products and improve operational performance.

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Vision

To be the premier applied research and design innovation centre in the region, fostering productive interchange between cutting-edge design research at PolyU and best practices from industry partners.

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Mission

We will help government, industry, and civil society organizations use the best PolyU research and design strengths. We are fostering knowledge transfer, design service and incubation of startups and innovations that positively impact the region.