“Purpose Driven Investment” for HNWI

Project Nature

Business Re-design Consultation

Client

Overview

Description

PolyU Design was invited to provide a research and design consultancy to assit UBS to develop a new business strategy to improve its product and service performance for the ‘High-Net-Worth Individual‘ (HNWI) in Hong Kong and the mainland China. In the end, a “Purpose Driven Investment” strategy has been recommended to UBS.

Project Team

Dr Jörn BÜHRING

Project Leader

⎯

Assistant Professor

Project Assistants: MDes ID&BM Alumni