“Purpose Driven Investment” for HNWI
Business Re-design Consultation
PolyU Design was invited to provide a research and design consultancy to assit UBS to develop a new business strategy to improve its product and service performance for the ‘High-Net-Worth Individual‘ (HNWI) in Hong Kong and the mainland China. In the end, a “Purpose Driven Investment” strategy has been recommended to UBS.
Dr Jörn BÜHRING
Project Assistants: MDes ID&BM Alumni